I love writing, but I often find that visual communication speaks louder. I’m deeply drawn to research and data, always working intentionally and thoughtfully in everything I do. I believe in the importance of lifelong learning and the power of continuous improvement. I’m a systematic thinker who hovers somewhere between a synthesist and an idealist. Guided by creativity and curiosity, I explore diverse ideas and perspectives, set ambitious goals, and thoughtfully work towards them, step by step. I’ve learned to balance big dreams with practical, hands-on experience, especially when navigating roadblocks.

Growing up on a farm taught me gritty determination, resourcefulness, and how to build something extraordinary with less. I’m a hands-on builder by nature—I love rolling up my sleeves, creating from scratch, and seeing projects through from vision to reality. My favorite work happens when I’m fostering professional growth and development, especially with college students. That’s why I founded The Egg, a student marketing agency and creative incubator driven by design thinking and transformational leadership. Working alongside an “eggceptionally” creative student team inspires me most of all.

I thrive on pushing boundaries, exploring what’s possible, iterating boldly, and—as an aspiring futurist and lover of all things tech—constantly asking what’s next. I’m committed to becoming a national leader in my industry and continuously expanding what’s possible in the educational space.

The way I work is shaped by how I think and where I come from.

My Swedish heritage deeply influences my creative life and many of my passion projects. I enjoy weaving elements of Swedish culture into my family’s everyday rhythms. Much of my thinking is inspired by my grandmother, Iva—a Swedish centenarian whose stories and spirit continue to guide me.

Beyond my day job, I often moonlight as an author, illustrator, and product designer, always experimenting and learning. I bring the same curiosity to the kitchen as I do to my design work, approaching both as spaces for iteration, play, and care.

At the heart of my method is pattern recognition: noticing how people move through systems, stories, and experiences—and designing with restraint, pacing, and intention.