Pictures of the Center for Intercultural Engagement lobby and Clothing Coop. Photo Credit: Evan Krape, Clothing Coop branding: Kirk Smith

Center for Intercultural Engagement

Branding a space where students can interact, explore, and grow together around social justice, equity, diversity, and inclusion at the University of Delaware. 

Pictures of the Center For Intercultural Engagement entrance vinyl feather mural and 12″ gold die-cut acrylic lettering.  Photo Credit: Evan Krape, Design and branding: Abby Phillips.

Brief

Driven by the Office of Institutional Equity and Student Life at the University of Delaware (UD), the Center for Intercultural Engagement (CIE) a Presidential priority project invites students of diverse backgrounds to come together, learn, and engage with historical and modern topics around social justice and focus on improving equity. This space and future exhibit will archive student activism at UD, a trajectory of UD’s history around social change, and serve as a celebration of diversity.

Role

Lead Designer

Project Type

Experiential Design (Center Branding, Exhibition Design, Wayfinding, Continuous Marketing and Communications)

Key Contributors

•Stephanie H. Chang, Ph.D., Assistant Vice President of Institutional Equity
•Sarita Sen, University Project Manager
•David Keen, Office of Communications and Marketing Creative Director
•Student Diversity and Inclusion Team
•Student Life Communications and  Marketing Team

Large format vinyl wayfinding, marketing graphics and die-cut acrylic lettering

Following pictures of the Center for Intercultural Engagement entrance, wayfinding, and construction marketing campaign. Photo Credit: Evan Krape, Design and branding: Abby Phillips