Pictures of the Center for Intercultural Engagement lobby and Clothing Coop. Photo Credit: Evan Krape, Clothing Coop branding: Kirk Smith

Center for Intercultural Engagement

Lead Designer & Brand Strategist

Designing space for connection and belonging. Leading the creative vision for the University of Delaware’s first Center for Intercultural Engagement—a welcoming campus hub where students come together to interact, explore different perspectives, and grow through meaningful experiences.

Pictures of the Center For Intercultural Engagement entrance vinyl feather mural and 12″ gold die-cut acrylic lettering.  Photo Credit: Evan Krape, Design and branding: Abby Phillips.

Role

Lead Designer & Brand Strategist

Project Overview

The Center for Intercultural Engagement (CIE) at the University of Delaware is a welcoming campus space designed to bring students together to connect, explore new ideas, and share experiences. As a Presidential priority project led by Student Life, the CIE encourages students from all backgrounds to engage with campus history, discover personal and collective stories, and contribute to a growing community of learning and belonging.

A future exhibit I’m leading will highlight moments of student leadership, document meaningful student-led initiatives, and celebrate the vibrant diversity of the Blue Hen experience.

Project Type

Experiential Design
(Center Branding, Exhibition Design, Wayfinding, Ongoing Marketing and Communications)

Key Contributors

  • Dr. Stephanie H. Chang, Assistant Vice President
  • Sarita Sen, University Project Manager
  • David Keen, Office of Communications and Marketing Creative Director
•Student Diversity and Inclusion Team
•Student Life Communications and  Marketing Team

Large format vinyl wayfinding, marketing graphics and die-cut acrylic lettering

Following pictures of the Center for Intercultural Engagement entrance, wayfinding, and construction marketing campaign. Photo Credit: Evan Krape, Design and branding: Abby Phillips