Geeking out!
Ready for player one, designing the University of Delaware esports logo and arena branding.


Embroidered Delaware Esports pillow gaming chair. Photo Credit: Evan Krape

Wide shot of esports area showing score board and projection mapped wall. Photo Credit: Evan Krape

Delaware Esports team jerseys. Photo Credit: Evan Krape
Vision
Create the first-ever esports arena facility and competition program at the University of Delaware.
Background
The state-of-the-art arena, design, technology, audio, visual, lighting, and branding elements took a village to complete for the Grand Opening in February 2020 when we introduced the Delaware Esports brand and competition teams. This project showcases unique and exciting marketing to support the successful growth and development of esports competition, the arena facility, and the degree of the future – game studies major.
Mock-up of the Delaware Esports branded smokey arena scoreboard base.
Project Details
Role
Lead Designer and Branding
Collaboration Partners
The brainchild of Tony Doody, Executive Director of University Student Centers (USC), his staff led the creation of the program and arena facility coordinated by a University Project Manager in collaboration with the following external firms:
Scott Payette Architects: Boston
Horizon AVL System Integration
G-Build Construction Managers
The Office of Communications and Marketing provided additional support for the Grand Opening event. The program and arena facility is supported by the Division of Student Life.
Project Type
Environmental Design, Branding, Marketing and Communications

Delaware Esports mascot, feature wall and illuminated sign. Photo Credit: Evan Krape

Delaware Esports mascot, stage and digital signs, feature wall and illuminated sign. Photo Credit: Evan Krape

Delaware Esports mascot, feature wall and illuminated sign. Photo Credit: Evan Krape
Delaware Esports logo system acceptable background colors using the UD color palette.
Esports Brand
Signage
Mock-up of Delaware Esports teams feature wall & custom Delaware Esports illuminated sign.
Delaware Esports illuminated sign fabrication plan.
Delaware Esports illuminated sign fabrication components.
Esport Jerseys
Delaware Esports custom-designed jerseys.
Delaware Esports custom-designed hoodies.
Delaware Esports Marketing
Esports captain storefront display. Photo credit: Abby Phillips