A Love Affair with Field Hockey 🏑
Co-founder & Vice President, Delaware Field Hockey Association (DFHA)
What started as a personal passion became a statewide movement to grow the sport we love.
Project Vision
To unify Delaware’s field hockey community across all ages and counties—and create more inclusive, accessible, and joyful opportunities to play, coach, and connect through the game.
Delaware Wave
Delaware Inner Circle
Delaware “D”
Brand Story: The Delaware Wave
Inspired by the waterways that shape and connect our state—the Delaware River, Bay, and Atlantic Ocean—the DFHA identity system captures that same spirit of movement and connection. The Delaware Wave icon blends the silhouette of a field hockey stick with a wave cradling a game ball, symbolizing the fluid power of community-driven sport.
Secondary Marks
- The Delaware Inner Circle: A bold “D” featuring Delaware’s eastern coastline with a stick at its spine—symbolizing our backbone support for field hockey at every level.
- Color Story: Fiery orange evokes the iconic game ball; deep blue reflects the rivers and seas that unify the state.
Project Details
During the pandemic, my husband and I found ourselves missing the sport that brought us together—especially co-ed adult leagues. With few options available, we launched DFHA as a non-profit volunteer-run organization to grow the sport and create more inclusive playing opportunities. What began as a solution for two turned into a solution for hundreds.
My Role
Co-founder & Vice President
- Led branding, identity, and visual storytelling
- Built the website and communications strategy
- Directed design for DFHA apparel, social channels, and print assets
- Helped launch inclusive programming and league development
Key Partners
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Chris Phillips, Co-founder & President
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DFHA Board of Directors
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Community Coaches, Players & Volunteers
Motion Graphics & Beyond
Our growing media presence begins with a clean, dynamic outro animation—connecting the Inner Circle to the Wave. This motion graphic will anchor future videos that spotlight DFHA programs, matches, and community stories.
Why It Matters
We believe field hockey should be a lifelong sport—open to all genders, ages, and ability levels. Through DFHA, we’re not just organizing games. We’re building belonging, one goal at a time.
More than a club—it’s a comeback story, a community mission, and a creative brand rooted in love for the game.
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