My CREATIVE APERTURE
Different lenses.
One connected practice.
Creative direction requires moving between scales—seeing the larger system while knowing when to focus closely on the story, interaction, detail, or experience that matters.
My work spans disciplines, audiences, and contexts, but I approach them through one connected creative practice: finding the right lens for the challenge, bringing the right people and ideas into focus, and creating a clear direction for the work.
Wide Aperture
I do my best to see the whole ecosystem.
Zoom Both Ways
I regularly move between systems and details.
Focus
I work hard to identify and understand the problem.
Reframe
I figure out what matters most and reveal the possibilities.
Connect
Finally, I work with the creative team to bring the experience together.
SELECTED WORK
A few bright stars.
A look at some of the projects, partnerships, and creative experiences that shape my work. Each one offers a different lens. Together, they form one connected practice.
✶ APD FLAGSHIP ✦ EXPLORE NOW ✧ IN DEVELOPMENT
CREATIVE LEADERSHIP + OPS
✶ Student Life →
A multidisciplinary creative ecosystem connecting strategy, design, storytelling, experiences, and operations.
TALENT DEVELOPMENT
✶ The Egg →
A professionally advised experiential learning program and student creative agency connecting emerging talent with real-world creative work.
CREATIVE PLATFORMS
✶ Student Voice →
Creative platforms and experiences that amplify student perspectives, expression, and belonging.
CAMPAIGN + STORY
✦ President’s Message →
A joyful holiday message capturing the university-wide story of what UD means to its students.
CULTURAL CENTER ENVIRONMENT
✦ Campus Culture →
Creative experiences that shape belonging, connection, and a shared sense of place.
✦ Delaware Field Hockey Association →
A distinctive identity system connecting sport, place, and community across a growing field hockey organization.
✦ Perkins Student Center→
Environmental storytelling and creative interventions that transform a student center into a more engaging campus experience.
PLACE + EXPERIENCE
✦ Trabant University Center →
Creative placemaking that brings identity, storytelling, and student life into the built environment.
IMMERSIVE EXPERIENCE
✦ Esports Arena →
A branded gaming environment designed to turn shared interests into community, connection, and campus belonging.
✧ Canva Creator Community
A distributed creator model balancing access, training, brand stewardship, and creative autonomy.
COMMUNICATION SYSTEMS
✧ Student Wellbeing Marketing Kit
A flexible design system supporting a healthier, more connected campus.
CULTURAL STORYTELLING
✧ Celebratory Heritage Months
Identity and campaign systems designed to amplify culture, community, and student-led storytelling.
✧ New Student Orientation
An environmental welcome and communication system helping new students and families navigate information, expectations, and the transition into campus life.
STRATEGIC COMMUNICATION
✧ Student Experience Presentation System
A scalable presentation system turning complex priorities, stories, and data into clear, compelling institutional narratives.
✧ Butamax Advanced Biofuels
Brand and communications work translating complex science, technology, and commercialization into clear, compelling narratives.
BRAND + PRODUCT
✦ Swede Dish /
Cloudberry →
Food, home, and everyday objects designed to make everyday life more meaningful.
STORY + ILLUSTRATION
✧ Independent Work
Stories, illustrations, and exploratory projects beyond the brief.
BRAND + LEGACY
✧ CBC 50th Anniversary
A commemorative identity system honoring fifty years of legacy while creating a cohesive expression for its anniversary year.