My CREATIVE APERTURE
Different lenses.
One connected practice.
Creative direction means seeing the larger system while recognizing when a story, interaction, detail, or individual experience needs closer attention.
I lead creative teams, communications, and experiences that help people understand complex organizations and discover opportunities within them. My work connects institutional priorities with creative direction, student development, and the systems teams need to deliver.
These selected projects show what I lead, how we collaborate, and what we create.
SELECTED WORK
A few bright stars.
A look at the projects, partnerships, and experiences that shape my work. Each offers a different lens. Together, they form one connected creative constellation.
✶ CASE STUDY ✦ PROJECT SNAPSHOT ✧ IN DEVELOPMENT
CREATIVE LEADERSHIP + OPS
✶ Student Life →
I lead a multidisciplinary creative team, connecting strategy, design, storytelling, and experiences through shared workflows, resources, and standards.
TALENT DEVELOPMENT
✶ The Egg →
I founded a student creative agency and experiential learning program connecting emerging talent with real-world work, professional mentorship, and opportunities to lead.
CREATIVE PLATFORMS
✦ Student Voice →
I develop creative platforms and experiences that invite students to share their perspectives, express their identities, and contribute to campus life.
CAMPAIGN + STORY
✦ President’s Message →
A joyful university holiday message bringing authentic student voices to life through creative collaboration between The Egg and campus partners.
CULTURE + PLACE
✦ Campus Culture →
Environmental storytelling and creative experiences that express cultural identity, welcome participation, and strengthen a shared sense of place.
✦ Delaware Field Hockey Association →
A distinctive identity system connecting sport, place, and community across a growing field hockey organization.
✦ Perkins Student Center→
Environmental storytelling and creative interventions that transform a student center into a more engaging campus experience.
PLACE + EXPERIENCE
✦ Trabant University Center →
Creative placemaking that brings identity, storytelling, and student life into the built environment.
IMMERSIVE EXPERIENCE
✦ Esports Arena →
A branded gaming environment designed to turn shared interests into community, connection, and campus belonging.
✧ Canva Creator Community
A distributed creator model balancing access, training, brand stewardship, and creative autonomy.
COMMUNICATION SYSTEMS
✧ Student Wellbeing Marketing Kit
A flexible design system supporting a healthier, more connected campus.
CULTURAL STORYTELLING
✧ Celebratory Heritage Months
Identity and campaign systems designed to amplify culture, community, and student-led storytelling.
✧ New Student Orientation
An environmental welcome and communication system helping new students and families navigate information, expectations, and the transition into campus life.
STRATEGIC COMMUNICATION
✧ Student Experience Presentation System
A scalable presentation system turning complex priorities, stories, and data into clear, compelling institutional narratives.
✧ Butamax Advanced Biofuels
Brand and communications work translating complex science, technology, and commercialization into clear, compelling narratives.
BRAND + PRODUCT
✦ Swede Dish /
Cloudberry →
Independent explorations in food, home, and everyday objects designed to make everyday life more meaningful.
STORY + ILLUSTRATION
✧ Independent Work
Stories, illustrations, and exploratory projects beyond the brief.
BRAND + LEGACY
✧ CBC 50th Anniversary
A commemorative identity system honoring fifty years of legacy while creating a cohesive expression for its anniversary year.
The approach behind the work
Wide Aperture
I understand the people, priorities, and relationships shaping the work.
Zoom Both Ways
I move between the larger system and the details that shape experience.
Focus
I define the problem, audience, and purpose.
Reframe
I question assumptions and reveal new possibilities.
Connect
I bring people and disciplines together to deliver the work.